May 28, 2015
The Tourism Authority of Thailand (TAT) held an event in Kolkata recently at the ITC Sonar to attract Indian tourists and luxury vacationers to Thailand and promote the country as a luxury destination, boost adventure tourism and attract the wedding segment. The event included consumer-connect activities to promote golf and biking trips in Thailand. The do also hosted wedding planners for familiarization trips to Thailand.
Soft-adventure activities such as ziplining, parasailing and snorkelling find their way into almost every Indian itinerary and most tourists no longer restrict themselves to Bangkok alone. The Indian market is moving beyond Bangkok, Phuket and Pattaya. Chiang Mai, Chai Rai, Koh Kut, Krabi, Hua Hin and Koh Samui are seeing escalating demand.
Ms. Runjuan Tongrut, Director, Tourism Authority of Thailand, New Delhi said, “We are looking at promoting Samui, Krabi and Phuket as luxury destinations among Indian travellers. The focus is on luxury travellers and the wedding segment. Besides traditional markets, Thailand is looking to attract the luxury-seeker and the well-travelled tourist that could be drawn by unexplored facets of Thai culture. This appears to be paying off with a substantial number weddings planned in Thailand in the coming months. We are looking at achieving a larger share of the luxury travel pie.”
For the luxury-seeker, Tourism Authority of Thailand is engaging travel agents in promoting yacht excursions, helicopter transfers, limousine transfers and jet rides, high-end hotels and exclusive dining, shopping and entertainment experiences. As for me, I enjoyed the event. Meeting the pleasant TAT personnel face-to-face was heart-warming. The event ended with a lucky draw, music and finally a gala buffet dinner.