February 15, 2015
Notwithstanding the possible hike in airfare post the general budget, tourism Malaysia recently concluded its roadshow in the city, with a focus on the luxurious getaway options in both Peninsular Malaysia and Malaysian Borneo.
According to Tourism Malaysia, 643,335 Indian tourists visited Malaysia between January and October 2014, compared with 532,964 during the same period in 2013 and the authorities are optimistic of positive figures in the new fiscal as well.
The theme of the roadshow is Year of festivals – endless celebrations, and speaking on the event, Deputy Director General of Malaysian Tourism Promotion Board, Mr. Dato Azizan Noordin said the new initiative to organise more world class festivals will boost the tourism sector. Selected media, suppliers, agents and industry contacts were updated on the variety of experiences and products on offer across the destination. The event marked Malaysia’s official entry into the basic as well as high end travel market of Eastern India and was aimed to tap new and emerging markets in this part of the country. The number of visitors from India to Malaysia has continued to grow due to improved connectivity, close proximity, long-standing trade and social ties and affordable hotels.
The main objective of the road show was to acquaint the travel and trade fraternity with the new products and services that Malaysia offers; to widen the base of agents promoting Malaysia as a destination; and talk about new segments in India like luxury travel packages, luxury marketing and new luxury products.
Mr. Dato reiterated that the ‘Year of Festival’ would spur tourists to stay longer in Malaysia to shop and travel due to the diverse products available during the festivals. He also added, “Be it budget holidays or the luxury seven-star experience, Malaysia offers a huge variety of hotel, luxury apartments and homestay programme for every tourist. Marriage packages, honeymoon packages, business travel, family vacations or sports holidays – accommodation in Malaysia caters to every pocket and occasion.
Tourism Malaysia recorded 28 million tourist arrivals last year with revenue of RM 75 bil. The figures are expected to rise to 29.4 million with estimated revenue of RM 80 bil this year.